How to Self-Publish a Children’s Book in 2025: A Complete Guide
Self-publishing a children’s book has never been more accessible — or more overwhelming. In 2025, authors have more tools, platforms, and choices than ever. The challenge isn’t whether you can publish, it’s how to do it right without getting lost in the details.
Here’s a step-by-step guide to bring your story from idea to bookshelf.
Step 1: Refine Your Manuscript
Even short picture books need strong storytelling. Make sure your manuscript:
Fits the right age group (toddlers, early readers, chapter book).
Has a clear structure (beginning, middle, end).
Uses simple, age-appropriate language.
Consider working with an editor to polish flow, grammar, and pacing.
Step 2: Plan Your Illustrations
Illustrations are half the storytelling in children’s books. Decide whether you’ll:
Hire a professional illustrator.
Use black-and-white or full-color artwork.
Commission a few sample pages before committing to a full project.
Investing here is critical — it’s what makes children (and parents) pick up your book.
Step 3: Design and Format Your Book
Once you have words and art, the next step is layout. Formatting ensures your book looks professional on both print and digital platforms. Key considerations:
Trim size (common picture book sizes are 8.5”x8.5” or 8.5”x11”).
Font choice that’s easy for children to read.
Print-ready files (PDF or InDesign) with proper margins and bleed.
Step 4: Choose a Publishing Platform
In 2025, the main self-publishing platforms for children’s books are:
Amazon KDP: Best for wide distribution and print-on-demand.
IngramSpark: Better bookstore reach, higher print quality.
Blurb or Lulu: Great for smaller print runs and gifts.
Compare royalties, print costs, and distribution before choosing.
Step 5: Publish and Promote
Publishing is just the beginning. To get your book into children’s hands, you’ll need to market it:
Create an author website and blog.
Share your process on social media (Instagram, Pinterest, TikTok).
Run small ads on Amazon or Facebook.
Reach out to schools, libraries, and parenting communities.
The 2025 Advantage
Self-publishing in 2025 means you have more creative control, better print options, and easier global reach than ever before. But it also means you need to stand out with quality writing, illustrations, and design.
Ready to Publish Your Story?
At Scriptwell Studio, we help authors every step of the way — from writing and editing to illustration and translation. With the right support, your children’s book can blossom into something unforgettable.